"The best way to predict the future is to invent it"
Program Journey
Your Curriculum
Access program materials here as you are making your way through the journey of innovation and entrepreneurship.
Welcome Module !
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Module 1: Product Deriability
ideaBUILD Kick off
We are happy to welcome you to the ideaBUILD Fall 2025 cohort!
Workshop Evaluation Form: Kick Off
Advanced Market Research: Understanding Customer’s Needs
Objectives:
1. Identifying target customers, developing customer personas, and conducting customer interviews.
2. Exploring the alignment between customer needs and the proposed solution.
3. Best practices for designing effective questions and identifying key people to speak with.
Takeaways:
- Development of customer personas.
- Insights from customer interviews.
- Reflection on the most valuable things learned and any new discoveries.
Workshop Evaluation: Understanding Customer Needs
Advanced Market Research: Your Competitive Landscape
Objectives:
- Understand how to gather and interpret market data
- Identify competitors and trends
- Use insights to define market position and brand strategy
Workshop Evaluation: Your Competitive Landscape
Module 1: Integration
The goal is to help you identify your first assumptions—it’s not about having fully formed or researched opinions just yet ( if you do, that’s fine, but no pressure if you don’t).
This worksheet is a living document that you’ll continue to refine and update over the next 10 months, so there’s no pressure to complete everything for the workshop.
Workshop Evaluation: Module 1 Integration
Module 2: Technical Feasibility
Product Feasibility Introduction
In this module, you will be attending 4 workshops that are designed to guide you through the critical steps of evaluating and refining your product concept to ensure its success in the marketplace. We’ll start with Prototyping Stages, taking ideas from concept to tangible prototypes to test feasibility. Next, in Building Your Product Roadmap, we’ll map out key phases of development, from initial design through to launch. Like your action plan, your product roadmap is a ‘living document’. We’ll also cover Design for Manufacturing and Supply Chain, exploring practical strategies to optimize for production and distribution. Aside from the workshops, you will be attending your Engineering In-take Assessment at Enginuity. These assessments are meant to be an open discussion to help identify your baseline, potential risks and next steps.
Workshop Evaluation: Product Roadmap
Workshop Evaluation: Design for Manufacturing and Supply Chain
Workshop Evaluation: Integration 2
Module 3: Product Viability
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Program Calendar
Additional Resources
Throughout your experience at the ideaHUB, we want you to share your entrepreneurial journey, whether it’s on social media, on your website, or within pitch decks. The presentation attached (ideaHUB Marketing.pdf) highlights opportunities and channels where you can share your story.
The Following NDAs can be used as an example:
1. Non-Disclosure Agreement Form -Enginuity
2.Non- Disclosure Agreement Form -Dalhousie
Here is a NDA template you can use: https://www.onenda.org/
DOES YOUR START-UP OR SCALE-UP BUSINESS NEED HELP SOLVING A PROBLEM?
Halifax Partnership and Season Pros have partnered together to offer solutions through The Virtual Adviser Program. The program gives start-up and scale-up businesses one-on-one support from an experienced business adviser. Our free Virtual Adviser Program powered by SeasonedPros.ca matches businesses with a Seasoned Professional to help them solve a unique challenge their business is facing. The program has helped businesses stay focused, set clear priorities, gain new perspectives, new connections and more. Enjoy a wealth of information from a business expert, collaboration of ideas, mentorship, and coaching.
HOW IT WORKS:
1. Apply: Register for the program through the link provided below and you will receive a confirmation email that contains the application form. Download the application form, fill in your business details, and submit it. Our team will review your application and get in touch.
2. Match: If accepted, you’ll be matched with a Virtual Adviser from a network of thousands of professionals based on your business need and challenge.
3. Connect: On a mutually agreed schedule, you’ll virtually meet with your Virtual Adviser to discuss the challenge you are facing and find potential solutions.
Learn more, register, and apply for the Virtual Adviser Program here.
FAQs:
Is there a cost to participate?
No, this program is free of charge to qualifying businesses.
What is the duration of the program?
Participants will have access to four one-hour phone calls over a span of 2 months. Depending on the need, there may be a possibility for extension.
How many businesses will be accepted into the program?
There are 25 spots for businesses in the Virtual Adviser Program.
What are the requirements for the program?
You must be a registered business operating in Halifax Regional Municipality. You will need to commit to having 4-6 Virtual Adviser calls and the follow-up work required to work on the issue for the duration of the program. Former businesses/contacts who were approved to participated in past Virtual Advisor programs are not eligible.